Episode Summary In this episode of The Go-To Aesthetics Coach podcast, Kayla Petrasek explores the powerful connection between desire, personal growth, and balancing masculine and feminine energies in business. Through personal stories and client successes, she highlights how embracing desires and working through triggers can create transformative changes both personally and professionally. The discussion underscores the importance of setting standards, shifting from discipline to devotion, and bringing pleasure into business practices for a more fulfilling entrepreneurial journey.

Key Takeaways

• Use desire as a catalyst for growth.
• Facing triggers can lead to significant personal and professional transformation.
• Clear standards help attract the right clients.
• Devotion to your vision can replace strict discipline.
• Infusing pleasure into your work boosts creativity.
• Addressing wounded desires helps overcome self-doubt.
• Self-care is essential for business success.
• Aligning your energy with your goals opens doors to opportunities.
• Community support is vital for growth in life and business.
• Celebrate small victories to stay motivated and joyful.

Episode Titles

• Navigating Triggers: A Path to Personal and Professional Growth
• Harnessing Desire to Build Business Success

Memorable Quotes

• "Just go for it!"
• "Desire is an invitation from the universe."
• "Triggers are opportunities for growth."

Chapters 00:00 — Introduction and Personal Reflections 03:28 — The Power of Desire in Business 17:04 — Working Through Triggers and Wounded Desires 23:20 — Setting Standards for Success 27:14 — Shifting from Discipline to Devotion 37:44 — Bringing Pleasure and Aliveness into Business 41:59 — Closing Thoughts and Community Connection