In this episode of the Communications Business Advisor™ podcast, host Tara McDonagh delves into the evolution of communications professionals from what she calls "communications waitressing" to becoming strategic communications business advisors. Tara takes listeners through the career journey—from starting with tactical tasks to eventually becoming proactive, strategic leaders within organizations.

Listeners will hear Tara discuss:

• The early stages of a communications career, where you focus on "doing the stuff"—the tactics that win people over.
• How transitioning from a manager to a director shifts the focus from tactical work to proactive strategy.
• The pitfalls of holding onto tactical tasks when it's time to step into a leadership role.
• How staying too comfortable in tactical work can harm your team's growth, your leadership potential, and the reputation of the communications field.
• Why hiring strategic help isn't a weakness but a critical step in advancing your career.

Tara also offers practical advice on how communications leaders can stop doing it all and embrace their advisory roles, guiding their teams to success and earning the trust of fellow executives.

This episode is packed with actionable insights for communications professionals ready to level up their careers and take their place at the decision-making table.

For more exclusive tips and insights, sign up for Tara's Level Up: Be Extra newsletter at taramcdonagh.com/levelup.

The Communications Business Advisor™ Podcast is brought to you by Raise the Tide™, the unique coaching, community, and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.Learn more at raisethetide.net.