Thousands of followers sound amazing! But are they engaged followers? To have a successful social media strategy, having a large number of followers means nothing if they are engaged.  

It's like the saying, a nickel is more valuable than 4 pennies. Having and growing your engaged followers will ultimately help sales, but it will also help grow your brand voice, brand loyalty, and even get you more brand exposure than just have thousands of followers.  

In this episode of Down & Digi, Korena explains the importance of this concept and how exciting the right social media strategy can help improve your engaged following. 

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.    

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