The Songwriter's Planner Podcast

Episode 14 - How Much Should You Spend On Music Promotion?


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Episode 14
Greeting friends and thank you as always for swinging by this podcast!
Today I’m taking a look at one of the big concerns we have as artists and that is how much we should actually spend on promoting our music?
If you’re like me and just about everyone else then you are on a budget. Trying to figure out how much to spend on advertising and WHERE to spend it can be challenging.
Using platforms like Facebook and Instagram can be overwhelming and if you’re not quite sure how to get your music distributed through channels like these then it can be too easy to give up.
We all want our music to be heard and waiting around for our latest video or song to go viral isn’t practical. So what do you do?
In This Podcast You Will Learn:
1). Why learning how to promote yourself online using paid traffic is crucial to getting your music out to new fans.
2). How setting up a weekly or monthly budget ahead of time for promotion will help you be more efficient when you are ready to spend on advertising.
3). How to pick the best social media platform to promote your music to new fans.
4). What kind of content you should promote and what will give you the best bang for your buck.
5). The difference between posting content on your personal Facebook page and your Artist page and the pros and cons.
6). The minimum amount of money you should spend to advertise your best content.
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I hope that after listening to this podcast you’ll have a better understanding of where your hard earned money should be going when it comes to promoting your music.
We live in a world today where getting your music into the ears of your fans is easier then ever, but it’s also easy to waste a lot of money if you’re not sure on how to spend it.
Hopefully, this episode can get you started on your own promotional path and choose the right tactic that works best for your music.
Til Next Time,
Peace N Love
Mike
Questions, comments or concerns? I’d love to hear them!
Swing by and drop me a line at:
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www.instagram.com/songwriters_planner
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The Songwriter's Planner PodcastBy Mike Hill