People don't buy products and services, they buy the solutions and benefits that those products and services offer. But all too often, business owners default to highlighting generalized, boring, saturated solutions that won't set them apart from the rest of the industry and aren't truly what their target customer is looking for.

In this brief episode, Lindsey explains how you can define your startup business' solutions and benefits better than rest and give your audiences a fresh pitch they'll be excited about.

Continue to strengthen your solutions and marketing message with the Copy that Converts brand messaging workshop

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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