Ever wonder why some musicians with average talent top the charts… while true virtuosos play to empty rooms? Or why a flashy gadget with so-so performance outsells a technically superior competitor?

The secret isn’t always in the product—it’s in the hype. In this episode of Market Like a Hotshot, we’re pulling back the curtain on how marketing, storytelling, and perception canturn the ordinary into the unforgettable. Whether you’re selling music, tech, or your own expertise, we’ll show you how to build buzz that sells.

This is Episode 14: Hype It Like a Hotshot! Let’s turn up the volume on your marketing game.