Richmond is transforming before our eyes, and Mayor Ron Oler joined host Lindsay Darnell to give an exclusive look at the exciting changes reshaping our community’s future. The centerpiece of this transformation? A comprehensive new city brand that goes far beyond just a logo – it’s a strategic platform for decision-making and economic development that will position Richmond to compete for residents, businesses, and visitors for decades to come.

The brand, rooted in Richmond’s 2019 comprehensive plan, targets four key audiences: longtime residents who value strong services; emerging professionals from our five colleges seeking vibrant cultural scenes; small business owners looking for streamlined government processes; and creative individuals needing affordable spaces to showcase their talents. As Mayor Oler explains, “Richmond is a place where art meets industry” – a tagline that beautifully captures our unique identity.

Together, Lindsay and Mayor Oler dive deep into Richmond’s distinct advantages, from our strategic location at “the crossroads of connectivity and accessibility” to our growing downtown revival. The Six Main project has already broken ground, bringing 100 new apartments to the heart of our city, while the ambitious $35 million Gorge Activation project promises to transform the White River corridor with canoe launches, zip lines, and a new music amphitheater.

Perhaps most moving is Mayor Oler’s reflection on what truly defines Richmond: “Kindness and community spirit define our daily life. Giving back through volunteerism, generosity, and genuine support is woven into the fabric of the city.” This spirit will be essential as Richmond continues its journey of revitalization.

Ready to be part of Richmond’s transformation? Follow the city on social media, attend government meetings, and share your feedback about ongoing projects. This is your community – join us in making it even better!