Show Highlights:

• How Local Marketing Chaos Arises
• The Vicious Cycle Of Local Marketing Chaos
• Distributed Marketing Maturity Level
• 5 Essentials Of Scalable Local Marketing
• 3 Hurdles On The Road To Local Marketing Success

Quotes:

Kevin - Defining Local Marketing chaos:

“A world in which folks are operating often without much of a plan, working with vendors of many different kinds, from local agencies to local media, to printers, and vendors. and all of this often happening without any clear feedback mechanism to show the team back at brand”

Kevin - Effects of Local Marketing Chaos:

“You find yourself without sufficient information about what's actually going on in the field in the first place, and because you can't see what's going on, you cannot justify what has gone on, and that means you can't justify your agency budgets. So you end up with fewer resources the next year than you actually need.”

Connect with Kevin and find out more about his work:

• About Kevin
• About Pica9
• Pica9 Website

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