In this episode, we dive into the world of short-term rentals with a special guest who knows how to optimize. Meet Casey Karlen, the owner of multiple STR properties in the sun-soaked state of California. Casey wears many hats – property owner, host, coach, and recently, a speaker at the STR Growth Summit in Austin, Texas. Last week, Casey took the stage to share invaluable insights on how to maximize your OTA (Online Travel Agency) listing to ensure it not only converts but also excels in search rankings.

One of Casey's remarkable properties is nestled in Indio, California, near the world-famous Coachella location. It's not just any rental; it's a haven for music enthusiasts, featuring music-themed rooms, a putting green, a hot tub, and BBQ pits, among other fantastic amenities.

Casey is the go-to expert when it comes to optimizing your STR listings and in this episode, Helen and Ruby talk with Casey about encouraging hosts to identify the unique vibe their property exudes and embrace it wholeheartedly. Going niche is not just okay; it's encouraged! Take a close look at what your listing offers and run with it.

But it doesn't end there. Casey emphasizes the importance of understanding your market and what your property represents. Is it aligned with what the market is telling you? Is your STR able to fill that niche or market hole effectively?

The key takeaway from this episode is to be different and stand out. Ruby and Helen share tips on creating packages that not only benefit your guests but also work for you as a host. Casey also gets a few suggestions from our hosts on how he can also further his outreach by leaning into his unique STR niche.

If you're looking to supercharge your short-term rental game and learn how to leverage your property's unique vibe for success, this episode is a must-listen. Join us as we unlock the secrets to optimizing your STR listing and standing out in the crowd!

And here's a pro tip from Helen: Make sure to highlight and include in your listing the types of parties and events that you welcome. And, as a bonus, remember that not everyone reads listing descriptions thoroughly, so your pictures should also speak to the experience you offer.

Follow Casey on social and check out his STR's

IG: @casey_karlen

FB: Casey Karlen

Interested in Casey helping you grow your listing? Check him out here ➡️ Coach Casey Karlen

To stay at the incredible Indio House ➡️ STR Listing

~~~~~~~~~~~~~~~~~~~~~

As always, Helen and Ruby offer their expertise to inspire and guide you in creating unforgettable experiences and turning your dreams into reality. Cheers to love, laughter, and STR and Wedding prosperity!

Are you loving the show? Leave us a review and subscribe where you listen to podcasts and follow us for more tips, advice, and insight! And don't forget, friends share -- so share our podcast with all your SRT friends who want to maximize revenue through the perfect marriage of short-term rentals and weddings.

Love Helen and Ruby? Prove it! Follow them on Instagram:

Helen: @brookledgeny

Ruby: @ruby_stellarbnb

Wed & Bed Podcast: @wedandbedpodcast

If you are an STR Host and interested in joining the Wed & Bed Facebook Group? DM Helen @brookledgeny for more details!