In this conversation, Brian Taylor and Bryan M discuss the concept of tiered goals in sales, emphasizing the importance of setting realistic and achievable targets. They explore the balance between personal aspirations and organizational expectations, the mental health implications of sales pressures, and the significance of incremental wins. The discussion also touches on effective communication with leadership and the role of sales managers in supporting their teams. Ultimately, they highlight the need for a structured approach to goal-setting that fosters motivation and success in the sales environment.