In this engaging conversation, Jeff and Rachael explore their shared passion for Pops and delve into Rachael's journey from a theatrical childhood to a successful career in social media and marketing. Rachael discusses her early aspirations of becoming a writer, her education in film and television production, and the importance of building confidence through criticism. They also touch on the realities of navigating career paths, the significance of mentorship, and the transition from B2C to B2B marketing. Rachael emphasizes the need for a balance between dreaming big and being realistic, and how opportunities can arise from unexpected changes in the workplace. In this engaging conversation, Rachael shares her journey through the marketing landscape, emphasizing the importance of mentorship, adaptability in social media, and the need for authenticity in content creation. She provides valuable insights for aspiring marketers, highlighting the significance of personal branding and effective storytelling.