Episode #14 - "Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍" In today's episode, I discuss the differences between the Search Catalog Performance and Search Query Performance reports on Amazon and the discrepancies I discovered after comparing the data from both. Listen as I share my findings, exploring the implications of these discrepancies and the importance of understanding Amazon's data sources when making decisions for your ASIN and brand. 📈🛍️ [Discover the nuances of Amazon's data sources!]

In Episode 14, I dive into a comparative analysis of Amazon's Search Catalog Performance and Search Query Performance reports, covering:

1. Discrepancies in impressions, clicks, add-to-carts, and purchases: Learn about the differences I found when comparing the metrics from both reports, and how the numbers don't always match up.
2. The gap between reports: Understand why the data gap narrows as we move from impressions to purchases, and how it impacts the conversion rates reported by each.
3. Importance of interpreting data: Discover the significance of understanding Amazon's data sources when making decisions for your ASIN and brand, as relying on just one report could lead to suboptimal actions.

Tune in to this insightful episode and learn the importance of understanding Amazon's data sources when making decisions for your ASIN and brand! 📊🚀

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