We sat down with Pablo Moleman from ProVeg to dive into how strategic campaigning can drive meaningful institutional change! Pablo shares insights into ProVeg’s recent successes, including the campaign to include plant-based milks in the EU school milk scheme, the launch of the Eiweet Protein Tracker for Dutch supermarkets, the Veggie Challenge, and more. Plus, we explore the exciting potential of creating plant-based campuses at universities and what that could mean for the future of food systems!

0:00 - Introduction

3:42 - The pillars of effective campaigning

9:47 - Eiweet / Protein Tracker

23:54 - The potential of plant-based universities

26:55 - Plant milk in the EU school scheme

30:33 - Politics and polarization

37:40 - The future of ProVeg

42:41 - What can vegan students do?

47:23 - Pablo's key takeaways