Burnout doesn't arrive with flashing lights or dramatic collapse. It sneaks in quietly through endless "yes" to misaligned projects, late nights you call "just this quarter," and the mask of "I've got this handled" when your business is actually running you. Here's the brutal truth: Burnout isn't just exhaustion—it's misalignment. It's what happens when you're succeeding by someone else's definition instead of your own.

Jennifer's wake-up call came during a client strategy session. She was giving brilliant advice—set boundaries, focus on your zone of genius, charge what you're worth—when she realized she wasn't following a single piece of her own guidance.

The research is staggering: • Entrepreneurs report burnout 72% more often than employees • 42% of women leaders feel burned out (vs. 35% of men) • Burned out entrepreneurs generate 23% lower revenue over three years • Recovery takes 18 months without intervention

The hidden patterns: • Over-delivery trap (saying yes to every request outside scope) • Control everything syndrome (refusing help because "no one can do it like me") • Calendar stuffing (mistaking busy for productive) • Invisible labor load (managing everyone else's emotions) These look like productivity but they're burnout in disguise.

Your burnout audit: Where are you exhausted? Where are you resentful? Where are you unfulfilled? That's not proof you're broken—it's a map showing exactly where your business needs to shift.

Ready to discover which identity mask is driving your burnout patterns? Take the free Identity Mask Quiz and step into the leader who builds from alignment, not exhaustion.