Brand Archetypes

Episode 14 – The Mother Archetype


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The Mother Archetype is one of the easiest to recognize and relate to. It instills feelings of comfort and being cared for. No one supports you and loves you like your mama does! Customer service is crucial to this brand, as is trust and understanding. The energy is low but the love flows freely. This…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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