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Most leaders believe they have very good products and services--but mediocre messaging. Tim Pollard, CEO of Oratium, says the way to close that gap isn't through speaker tactics but rather through the right message architecture.
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Most leaders believe they have very good products and services--but mediocre messaging. Tim Pollard, CEO of Oratium, says the way to close that gap isn't through speaker tactics but rather through the right message architecture.