About Victor Lang:

My next guest on The One Percent Project is the co-founder and COO of Gini, Victor Lang. This interview is especially insightful and interesting for young startups because Victor shares how within 4 years of Gini’s existence they have been able to build a network of 3000 banks in 60 countries with a small team based in HK through afflictions and partnerships and consumer adoption through word of mouth marketing.

Victor also shares his insights on businesses he built previously and how he managed a successful exit after going insolvent 3 times.

We talked about:

• His career
• How they have built their network of banks in 60 countries
• How they moved from spending money on Social Media marketing to Word of Mouth marketing
• What is product market fit and how do gauge it
• How can young start-ups build and scale in such a competitive environment where Tech Giants and Incumbents are playing in the same field
• How his previous biotech business went insolvent  three times before being acquired