Keywords

marketing leadership, CMO expectations, accountability, growth strategy, marketing KPIs, customer engagement, brand awareness, marketing culturesummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical expectations and responsibilities of marketing leaders, particularly CMOs. He emphasizes the importance of clear accountability, measurable outcomes, and the need for marketing to drive growth through customer connection and market insight. The conversation covers the essential KPIs that marketing leaders should focus on, as well as strategies for effective communication and collaboration between CEOs and their marketing teams.

Takeaways

• Marketing leadership is often misunderstood and varies by company.
• The average CMO tenure is only 29 months, indicating a need for clarity.
• A modern head of marketing should drive growth through market insight.
• Key responsibilities include strategic positioning, demand generation, and customer engagement.
• Accountability requires measurable expectations and clear KPIs.
• Marketing should contribute to pipeline and revenue, not just leads.
• Post-sale engagement is crucial for customer retention and value.
• Effective communication with marketing leaders should focus on outcomes, not activities.
• Regular reviews of marketing performance are essential for alignment.
• Great marketing leadership can significantly impact business success.