Most product data was written for humans. The buyers have changed.

The new buyer is an AI agent: ChatGPT, Gemini, Perplexity, Claude. When someone asks for "an IP65-rated, 5–10kW three-phase motor for an outdoor conveyor", the agent matches that against structured data. If your attributes aren't there, you get ignored.

In this episode, Ben breaks down the shift from descriptive data, to structured data, to intent-ready data, and what you need to win when machines are doing the shopping.

If AI search keeps surfacing your competitors instead of you, this will explain why.

Episode Breakdown
The query that breaks most catalogues
Why the machines are shopping now T
he new customer journey
Descriptive data isn't enough
Structured data: what good looks like
Intent-ready data: the future Intent = outcome + constraints + context
How to get your data AI-ready

Keywords: product data, e-commerce, structured data, AI search, agentic commerce, product schema, data enrichment, PIM, buyer intent, digital transformation

Resources Product Data Weekly Newsletter, https://productdataweekly.com