<p>Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.</p>

Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.

Episode 14: Why you'll fail if you don't play the long game

The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.

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Episode 14: Why you'll fail if you don't play the long game

Episode 14: Why you'll fail if you don't play the long game