In this edition of Great minds design think alike, we chat to Paris Pitsillides director of strategy at Matchboxology. Paris talks about how we will need to move beyond our current assumptions of how things ought to be, in order to innovate and think differently about business and stand out from the crowd.

We talk about the magic in design thinking, and how if you let your mind and own assumptions go, and follow the methodologies and design thinking mindsets, a whole new world opens. He equates it to being a child with a great imagination again. Imagine that child saying: WOuldn't it be cool if we could touch this and the whole world explodes? There is no limitation to their ideas, and this right here is where the magic in design thinking lies as well - having no limitations.