School PR is a rewarding business, but there's nothing easy about the work we do.

We talk a lot about "finding our tribe," and knowing who to call in various situations.  What about having formal mentor?  Is it necessary?  Does it make a difference?

In this episode, Erin talks with her own mentor, Ian Halperin, and discusses the benefits of having a mentor, as well as the need for reverse mentors.  Plus you get to hear about how Ian became Erin's mentor - lucky you!