In this episode of if Walls Could Talk, Jill Bloom speaks with Michael Kwart, executive director of the Insulation Contractors Association of America. The association will hold its Annual Trade Show in Dallas, September 27-30. In this talk, Kwart outlines some exciting plans coming up with the ICAA.

“We’ve instituted two big changes this year: we ran a survey with our members and what we heard overwhelmingly is only having one day of the trade show, vs. two days, as we’ve typically done in the past. And then the other change is two days of strictly educational sessions,” Kwart says. “This really puts the focus on education.”