In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who's spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses strategies he's used to successfully implement employee advocacy programs. You'll learn:

• Employee advocacy platforms can reap a number of benefits, including an increase in brand engagement, product feedback, and sales leads.

• Getting buy-in from executives and employees isn't always easy, but start with a "pilot program," a small group of people who are already social media savvy.

• It's essential to prove the value of an employee advocacy platform, especially to executives, by presenting them with backend reporting and metrics.