What is your image of a salesperson? Perhaps you associate them with a pushy car salesman who uses manipulative techniques. Or maybe you picture someone who—even if they don't work as a salesperson—has a natural gift for persuasion and can always sway people to their side. We often imagine that selling is a skill you're born with. And while I do believe that a certain type of personality can make the transition to selling easier—like being extroverted, courageous, or energized by talking to people—the truth is, that's just a small part of the process. It's helpful, sure, but honestly, it's an insignificant piece of the puzzle when you truly understand what sales is all about.

In Episode 141 of the Get richer, teacher podcast, I talk about three things you need to sell language courses without being manipulative.

Listen to the episode to learn: 

• How to make sure you won’t have to persuade people to buy your course. 
• What to emphasize when talking about your offer to be more effective in selling. 
• The mindset shift that will make all the difference in promoting your course!

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