Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what it means for brand marketers eager to enter the metaverse.

As always, you can find Adam on Twitter @adamjsimon, and Joshua on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. 

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