More than half of us use Facebook or Instagram every single day. This means you can use social media to reach half of your market every single day.

 

Sounds like a no-brainer, right? No one ever says they couldn’t use more leads. 

 

But before you dive into generating leads on social media, there are a few things you need to know.

 

That’s why I invited Kevin Barry, co-founder of Right Percent onto today’s show. 

 

He shared some valuable lessons he’s learned through his experience with social media lead generation, including:

 

- Why social media lead generation works best when targeting large markets

 

- Why leads from social have less intent than organic leads

 

- Why social should have its own dedicated sales team (who respond quickly)

 

- Why your sales team needs to know the ads

 

For the entire interview, you can listen to The B2B Revenue Executive Experience.

 

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

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