Carolyn and Seth talk about CompTIA's latest research in the field of data management and analytics. More and more, companies are looking to their data to be the differentiating factor that will drive internal efficiency or external growth. While the ultimate goal is data analytics, most companies are finding that the first order of business is building structure and process around the data they already have. The overall effect is a huge demand for data skills, whether that's database administration, data analytics, or data science.