Dr. Faith James and Stacy Graiko are founders of the insights-led marketing and strategy consultancy called The She Lab, where they apply their deep expertise to help clients win with women.

They are also just about to release their second book, “Decoding She: How to Drive Growth by Understanding Women Consumers,” packed with insight and evidence on understanding and marketing to women.

Faith and Stacy share their career foundations in advertising, personal brand consulting and insights and how their journeys have informed their work. We also discuss the book, their approach to The She Lab and the music they’d choose if stranded on a desert island (some stellar choices!).