As The Appropriate Omnivore is all about supporting family farms and family business, Aaron Zober welcomes Brita & Bryce Lundberg of Lundberg Family Farms. Lundberg Family Farms is a successful CPG rice brand known for its regenerative and organic practices. Brita & Bryce discuss how they went from growing up on a farm to then how they themselves ended up working for the company. Aaron converses with Brita & Bryce about how regenerative and organic are related. Brita & Brice also share the many ways Lundberg Family Farms practices sustainability. Then Brita & Brice let Aaron know all about the great products Lundberg offers and what new products we can expect from them in the future.