The PFL is the first organization ever to present MMA in a true sport format with individual fighters competing in a Regular Season, Playoffs, and World Championship. PFL is distributed on ESPN and additionally on 160+ countries worldwide.

Before joining PFL, Murray served as VP Global Brand and Sports Marketing at Under Armour. In this role, he was responsible for category management of football, baseball, basketball, soccer, combat, and Olympic Sports. Prior to Under Armour, he was Co-Founder and CEO of Insignia Sports Agency and EVP Marketing & New Business at William Morris Endeavor. For the previous 13 years, Peter was also a senior executive at the National Football League, including roles as SVP of Business & Content Development, SVP of Global Brand Partnerships.