Jay Cook grew up in Maple Ridge, British Columbia and moved to Prince George in 2003 to pursue a degree at the University of Northern British Columbia. Shortly after graduating, Jay followed another passion of his (health, sports and fitness) and became owner of Xconditioning. In addition to this successful entrepreneurial endeavour, Jay also found himself competing as a world-class athlete in the sport of powerlifting. After stepping back from Xconditioning in 2021, Jay spent time teaching in the Okanagan, before accepting a new role working with the City of Prince George and local RCMP detachment.