I think one of the hardest things to convey is how what you do can benefit other businesses, especially when they have been fed so many empty promises before. There are so many good salespeople who can make promises that just don’t deliver. It’s an uphill battle to get people to believe that what you have to offer is different than their other failed attempts, and how you can really achieve their desired goals.

In this episode we will explore the original question? “People will profit from what you are selling… but how will they know?” The answer is simple. You have to have a one-on-one conversations with them. I have heard that in sales, “The answers are in the questions.” Ask lot’s of them and listen. The basis of The Bacon System is to try to find ways to start and maintain those conversations and relationships. In my world “Relationships are the currency of business!”