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Episode 145 - Kerry Roberts - Everipe - Starting, Growing, & Scaling Food Based Subscriptions
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In this episode, I dive into the world of food subscription. What and how can you start, grow and scale a subscription product that is food based. Often coined as the most difficult niche or subscription to get into, we debunk some myths, and talk about everything you need to know with renowned speaker, fellow Canuck, and co-founder at Everipe, Kerry Roberts!
After a long career in CPG, or consumer packaged goods, Kerry Roberts became an accidental Co-founder at Everipe. When a mutual friend introduced her to Greg McMullen, her Co-founder who was looking for consumer advice on a smoothie concept he created in his kitchen, Kerry recognized a winning innovation and jumped in with both feet. Kerry had worked at food based companies, and also worked in marketing, so her keen eye gave her the instant insight she needed to help the launch of Everipe.
I first heard Kerry speak at SubSummit 2020, and I instantly knew I wanted to have her on the show. Her knowledge is second to none, and her enthusiasm not only for the industry, but to help others is always front and center!Guest
Guest Links:
Everipe Website: https://everipe.com
Contact: https://everipe.com/pages/contact
Top 10 Facebook Group Contributors for this episode:
• Melanie Nunez & Lil Travel Tribe FREE E-Guide of 125 FREE tours in MORE than 40 countries Link: https://traveltheworldforfree.kickoffpages.com/
• Saidah Farrell, The Marshmallow Of The Month Club: http://edibleopus.com
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]
View all episodes
By Eric Musick
4.9
7070 ratings
Send us a text
In this episode, I dive into the world of food subscription. What and how can you start, grow and scale a subscription product that is food based. Often coined as the most difficult niche or subscription to get into, we debunk some myths, and talk about everything you need to know with renowned speaker, fellow Canuck, and co-founder at Everipe, Kerry Roberts!
After a long career in CPG, or consumer packaged goods, Kerry Roberts became an accidental Co-founder at Everipe. When a mutual friend introduced her to Greg McMullen, her Co-founder who was looking for consumer advice on a smoothie concept he created in his kitchen, Kerry recognized a winning innovation and jumped in with both feet. Kerry had worked at food based companies, and also worked in marketing, so her keen eye gave her the instant insight she needed to help the launch of Everipe.
I first heard Kerry speak at SubSummit 2020, and I instantly knew I wanted to have her on the show. Her knowledge is second to none, and her enthusiasm not only for the industry, but to help others is always front and center!Guest
Guest Links:
Everipe Website: https://everipe.com
Contact: https://everipe.com/pages/contact
Top 10 Facebook Group Contributors for this episode:
• Melanie Nunez & Lil Travel Tribe FREE E-Guide of 125 FREE tours in MORE than 40 countries Link: https://traveltheworldforfree.kickoffpages.com/
• Saidah Farrell, The Marshmallow Of The Month Club: http://edibleopus.com
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [email protected]