Fair warning, we don't get into the launch strategy talk until at least halfway through, but that's because I have a few juicy stories to tell you.

Take this one for a walk or a drive, and come away with some tips that will inspire you to make changes to the plain-ol' one-size-fits-all launch strategy you've heard about but kinda sorta hate.

I'm a good mood for this one, and I think it shows.

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