Our guest is Matty Toomb, Vice President at Profill. Matty has worked in the promotional industry for 30 years for some of the most well-known firms, soaking up best practices related to culture, creativity, and operations. In today's episode we have a highly tactical conversation about all the important aspects of kitting campaigns: creative, design, messaging, packaging, building an unboxing experience, freight, plus, how to price these complex projects.