One of the most important takeaways from this inspiring episode of The Insomnicat Show is that storytelling is way more than the words we speak. Telling a story is about everything you are—whether you’re an individual looking to tell your own story or company looking to tell its origin story (as well as the ones of your founders and employees) there is way more to the art. Chief of Story, Lead Your Story, Hasani X (but just call him X) tells the powerful story of his journey (which of course, must include some pain and transformation). Now he’s on a mission to impact 100 million lives as a communication strategist. You’ll hear the difference between a mountain of facts and a real story when you listen in to this episode.