When you’re doing a puzzle, do you just pick up any random piece and start looking for one it fits with? 

 

Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy. 

 

If it’s so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box? 

 

Because they aren’t agile. 

 

Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.

 

On our latest episode, I caught up with Andrea Fryrear, author of “Death of a Marketer” and Co-Founder of AgileSherpas. 

 

I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team.  

 

Andrea went over:

- The definition of agile marketing

- How to approach a pilot program

- Who benefits from agility

This blogpost includes highlights of our podcast interview with Andrea Fryrear at AgileSherpas.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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