We are on the cusp of a customization boom. Public places are re-opening at different speeds and events are being scheduled. These parks, festivals, sports, etc are all being scheduled.

What does this mean for YOUR business?

There is an opportunity for a surge in custom shirts, hats, mugs, etc. It's up to you how to evaluate that opportunity and how to benefit from it.

premarketing for specific events

How to outreach to customers so they know you are there when they are ready.

Which one are you?

What are the next steps?

What will be the next big event or series of events by you? Sports, school events, concerts, Renaissance Festivals, business openings (restaurants, paint ball, mini golf)

Do you sell something that would be for these potential customers? T-shirts, Mugs, signs, etc.

There are 3 strategies to have here.

A. The financially conservative approach

Pros - Little risk to spend money on inventory, staff or time preparing for things that may or may not happen

Cons - The biggest risk is missing out on the boom. Your competition will get this business and you will ride behind their wave

B. Investment of time, but little money

Pros - You are still financially conservative, but are more prepared. When the time comes to act, you will be more prepared than much of your competition.

Cons - You are spending time on a what if, instead of a what is. You still can lose out on the biggest boom of the business when it hits. Someone else gets that.

C. Investment of time & Money

Pros - When the peak hits you are going to be ready. You are most likely to get the maximum potential out of the surge. Could be a 'game changer' for your business growth

Cons - There is always a what if. You can take on debt and not get the expected reward. You will need to devise a plan (what will I do with these mugs?)

2021 will present new opportunities and new challenges. There are signs that a boom is coming. How long will that last? what is the opportunity in your area/niche? What risks will you take?