Texting is the preferred channel of communication for many people. Having said that, it's still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip, a business texting software platform. They cover the advantages of texting leads and customers, why it works better than calling or emailing, and the stigma around texting.

You'll learn:

• Why business texting works.

• What marketers should keep in mind to run a text messaging campaign successfully.

• What guardrails marketers should look out for so they don't mishandle business texting.