In this episode, Erik Deckers sits down with Jay Baer, owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time without being TOO fast, too. Jay predicts how companies can manage customers' expectations in the future, even as we expect companies to get faster and faster. Finally, Jay talks about his latest venture, becoming one of the largest tequila educators in the country with [TequilaJayBaer.com](TequilaJayBaer.com).