Succeeding at the top of the funnel requires some out-of-the-box thinking, and that’s what today’s guest has skill and experience with. Max Traylor offers his clients productized consulting services and is the author of a new book called Agency Survival Guide. In today’s episode, Max discusses the impetus for the book, how he got into productized consulting, and why he uses the agency framing to talk about his clients. 

Episode Highlights: 

• The impetus for Max’s book
• How Max first started to get residual passive income
• Blending consistency and customizability
• What Max discovered interviewing people on his podcast
• Separating strategy from implementation
• Three stages to residual income
• Why Max uses the agency framing
• The importance of a healthy balance in clients
• How Max plans to socialize the book
• Where listeners can find Max’s book

Resources: 

Max Traylor