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In this episode of The HR & CQ Show, recorded live at Ru’ya 2025 at Dubai World Trade Centre, Emma and Sarah sit down with Nashfi Qureshi, Director of Marketing at Bayt.com, the Middle East’s largest job platform.

With more than 25 years in the region, Bayt.com has transformed how organisations hire and how job seekers navigate the market. Nashfi gives us a behind-the-scenes look at how AI is reshaping recruitment—making job descriptions smarter, CV searches faster, and candidate screening more culturally aligned.

In this episode, we unpack:

🔹 How Bayt.com is using AI to streamline job posting, enhance CV searches, and power new video-based screening tools.
🔹 Why cultural values and organisational fit remain critical—and how AI attempts to interpret facial expressions, communication patterns, and values alignment.
🔹 The real challenges of Emiratisation—especially for SMEs—and how Bayt supports employers with personalised assistance, national talent pools, and government-aligned filtering tools.
🔹 How job seekers can prepare for AI-enhanced recruitment, from tailoring CVs to practising AI-driven interviews.
🔹 The growing tension between AI-generated CVs/interview answers and the need for genuine human assessment.
🔹 Whether AI might lead to more misplacements—or if new tools will actually strengthen the accuracy of hiring decisions.

This conversation blends HR insights, the future of recruitment tech, and practical guidance for both employers and job seekers navigating an evolving market.

If you’re interested in AI, talent acquisition, Emiratisation, or the future of work in the GCC, this episode is packed with value.