When you're trying to change hearts and minds, is it an immutable concept that you should also be honest with people? How far can the envelope be pushed in pursuit of a public service?

Who owns social, content, and customer relationships? Does it matter? Should it? 

 

Links

Be sure to check out other major stories from the October 24th edition of the newsletter:

• Global spending on newspaper advertising is expected to drop by 8.7% in 2016, and publishers are cutting costs and restructuring. It's particularly troublesome, given that the overall global ad market is expected to grow 4% this year to $529.1 billion, with a 14% acceleration in digital-ad spending. 
• Advertising on Facebook is always changing. Check out the five major shifts in Facebook advertising that all marketers should know about.
• Is the self-driving car un-American? Given that so much of our culture has been car culture, the advent of autonomous vehicles may reframe our view of the self.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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