In this episode of ARA Unscripted, Vince Edivan sits down with Amber Kendrick, owner of Pete's Auto Parts in Michigan and one of the most respected voices in automotive recycling.

Amber shares the story of Pete's Auto Parts—from its beginnings as a small towing operation started by her grandfather to becoming one of the industry's highest-performing recycling businesses. Along the way, she discusses leadership, operational excellence, marketing, industry partnerships, and how Pete's continues to thrive in a challenging market.

The conversation dives into retail growth strategies, recycler-to-recycler sales, Facebook Marketplace marketing, customer payment policies, quality standards, AI tools, workforce development, and the future of automotive recycling.

Whether you're an auto recycler, business owner, or industry professional, Amber offers practical insights on adapting, growing, and staying competitive in a rapidly changing marketplace.

Episode Sponsor

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Learn more by contacting Kirk Monger at [email protected]

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Chapters

00:00 Introduction & Why Vince Is Recording at Pete's Auto Parts

03:00 The ARTI Scholarship Dinner Experience

05:00 Pete's Auto Parts Hits Another Record Month

06:30 Why Amber Fired Customers Who Didn't Pay On Time

08:00 The Power of Recycler-to-Reycler Sales

09:30 Growing Retail Sales Through Marketing

10:00 Facebook Marketplace Successes and Challenges

12:00 Adapting to Change in Automotive Recycling

13:00 Leadership Lessons and Company Culture

17:00 The History of Pete's Auto Parts

25:00 Building a Business Through Relationships

35:00 Industry Involvement and ARA Leadership

50:00 Technology, AI, and Customer Service

1:02:00 How AI Is Helping Capture More Sales Opportunities

1:10:00 Workforce Development and Team Building

1:17:00 The Importance of State Associations

1:19:00 Music, Concerts, and Life Outside the Business

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