The Customer Support Podcast

Episode 15: (B2B) Francoise Tourniaire, Founder FT Works (Support Consulting)


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Key Insights

  • When do support leaders reach out to you — when they are in trouble (slightly less than 50%) e.g., customers are dissatisfied, leaving or complaining, support attrition etc., and when they are not in trouble (rest) — move towards strategic thinking, agent soft skills training etc.
  • Customer Success needs to be advisory and not quota-carrying  (almost all SaaS companies have Customer Success function, though most on-prem companies  are still thinking about it)
  • Metrics — More than half companies measure NPS. Focus needs to be on strategic metrics like customer retention (besides tactical metrics like CSAT etc.)
  • CES (Customer Effort Score) — Issue is following: Do customers know what they are being asked? What to do if the customer says if it was difficult?
  • Agent Productivity — Comes up all the time. Productivity is usually defined as cases/agent whereas it should be customers support/agent (# of cases is irrelevant).
  • Support Agents screen is “terrifying”... at least 12 applications. Disconnected and best-of-breed applications!
  • Chatbots - See a promise due to improvements in AI/ML but still need to see an actual working instance.
  • Communities - They are more of “doing support in public” but not so much peer-to-peer.
  • AI in Support - predict when escalation may happen, doing automatic quality audits etc.
  • Agent Training - Recommendation: Don’t train in isolation. Have agents work on cases very early on.
  • Case Assignment — Done by usually a person instead of automatic (AI can help here)
  • Books: Trusted Advisor, David M., Charles G., Robert G., Difficult Conversations, Douglas S., Bruce P., Sheila H., Roger F.
  • ...more
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    The Customer Support PodcastBy Sandeep Jain

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