This week, join hosts J.E. Jack, Hyrum Hawks, and Jennifer Carr as they delve deep into the realities of creating and maintaining an effective author brand. This special episode, recorded during our 15th show, explores the unique challenges and triumphs of branding in the literary world. From leveraging social media to optimizing book covers for genre alignment, the discussion covers a broad spectrum of branding essentials. This episode is packed with humor, real-life challenges, and practical advice, making it a must-listen for any author aiming to carve out a unique space in the crowded book market. Whether you're tuning in from your car or catching up at home, don't hesitate to reach out and share your thoughts at [email protected]. Enjoy a blend of storytelling, strategic branding tips, and a candid look at the life of an author.