Amanda Cole is recognised as an expert in strategy and enhancing performance for emerging medium sized business. She has facilitated strategic growth for over 100 businesses and Chaired the Advisory Boards of 8 private companies from start-up to $500m in turnover. She has founded two companies, sold two and been an investor in an e-commerce business, a catering company and supports the operations of the family car rental business with her husband Peter Clark founder of Crazy Clarks Discount stores. She is the co-founder of Growth Education Institute (groei) an innovative learning company nurturing the development of future thinking skills through peer and project-based learning.

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