OnBase: Smashing Sales and Marketing Misalignments

Episode 15 | Digital Marketing Trends with Eric Sharp

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A Quick Discussion on Digital Marketing Practices and trends for B2B Tech Marketers.

 

In this podcast episode, we discuss changing B2B Digital Marketing Practices and trends that affect B2B Tech Marketers with Eric Sharp, Founder and CEO of Protofuse Inc and Host of the 1 to 10 Podcast series.

Key Takeaways from the episode:

  1. If you try to set up multiple channels at the same time and you’re trying to do everything well and you have a resource issue and you don’t have people that are helping you push content to that channel and engaging people when they engage with you it’s just you’re going to get burned out really quickly.
  2. I think using video in your digital marketing is a bit of a foregone conclusion right. Everyone knows that they have to it. I think from a B2B space. I think the leaders that B2B companies especially within this space. Again they understand that video is important in their overall digital marketing. But I think the gap that I’m seeing at least is, is it doing well.
  3. Your website should be running Google Analytics especially if you’re going to be subscribing to some sort of content marketing plan. You need some sort of other tool to measure the effectiveness of that too.
    4. ...more
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    OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase
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