Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

• Hello and Welcome to Episode 15
• Small Gin September
• Brainchild of Vanessa @nessejay91 who not only is a fantastic mixologist among other things, see episode 8 of the podcast if you want to know more, she is inspirational. 
• Please get behind her and support this event. The first one is with @anfieldgin which will be over when this podcast comes out but check her feed on Monday for the next distillery.
• Month long event dedicated to smaller distilleries / gin brands.
• Each week distillery will post events / trivia or something else from Tues - Thurs 
• 3 chances to win. 
• About engaging with these brands and getting to know the people behind the gins
• Its about bringing fun and positivity to the community
• Episode 12 Tristan Jorgensen from Massingberd Mundy has got himself into the craft gin club by being the new discovery gin for the month with Marie Jeanne

Weekly Gin Recommendation

• Weekly Gin Recommendation - The Edge l’Orange
• So I have been luck enough to join the WGN - the wizards gins network and to be able to have direct access to the Wizard of Alderley Edge.
• Thank you to Mike and Clare for sorting that out for me.
• This week the wizard and I created Merlin’s magic and it seemed only fitting, as I can’t say enough about this gin, that it was my weekly recommendation.
• I normally steer clear of orange gin because all I taste is just that. The drinking of the gin is spoilt because I spend so long thinking how can I counteract the orange. 
• This has got me to the point that I actively avoid gins of this nature.
• The nose is really interesting. It definitely has citrus notes and their is a subtle orange aroma. 
• Normally I would expect to have the flavour strike you first and then get sweeter but that is not the case with The Edge, L’Orange.
• On tasting neat, you get a super smooth London dry, with a seemless orange taste throughout the flavour profile with a slight elevation of heat at the end.
• For testing purposes I added my normal Fever Tree Mediterranean tonic. It was not overpowered at all. This is so unusual for a gin of this nature. 
• This would be an excellent accompaniment to any tonic I can think of.
• I always assess how smooth a gin is to work out whether it would work as a dry martini. The answer is absolutely. Although I think I would have to call it the Alderley Orangetini.
• The Edge L’Orange is a mixologist’s wizard toolkit. It is so versatile that it would be a great addition for many cocktails.

Do you Tell A Story

Story and Picture

• Ben tells a little story of Ginignite and then explains how he would do it as bullet points
• Then asks which do you prefer the story or bullet points ?
• Importance of a picture to tell your story.
• A picture really can speak a thousand words

Examples 

The Edge Gin

• The Edge Gin embraces in their brand wizards, magic, Alderley Edge and 3 different gins London Dry, L’Orange and Pear.
• All images around The Wizard Of Altderley Edge. The Edge name. Easy to craft posts around this.
• Easy to post about and tell a story

Vanessa (@nessejay91)

• Vanessa always investigates about the cocktail, where it is from, the botanicals and the ingredients of the spirit she is using to evaluate what to put with it.
• Plus most of her photos of her cocktails are always outside.

Kerri (@glassofgin_packetofseeds)

• Kerri has a flair for gardening and bringing this into her cocktails
• She uses flowers especially with cocktails and matches the colour
• She used fruit when drinking The Edge Pear for example
• Also has done a few lives now to add to the voice of her stories.

Jamie (@jamie_and_gin)

• Outstanding colour combinations and presentation
• Complementary colours 
• Good lighting 
• The right amount of props
• Comprehensive tasting notes

Anfield Gin

• Anfield Gin - story of father and daughter. Gave out random facts on Monday Mark and Chelsey. Football fans five botanicals tattoos. 
• Chatting with Andie and to others last week this exactly what people want to get to know the people behind the brand.

Pitwheel distillery

• Heritage → Pitwheel
• Mining, hardwork.
• Pitwheel represents Wingate monument
• Joke posts which is how I got to know them
• Behind the scenes

Over to you

• How are you going to tell your story ?
• Think about trying to keep a certain consistency
• For example I have gradually been honing how my grid looks on Instagram and I think I have finally sussed it
• Think about whether your want to apply filters to your posts
• Think about the lighting for your posts, colours and props. There is also nothing wrong with doing whatever you want. Just try to be different and tell a story
• Thing about how you are going to write your post. Are you going to make it factual. Are you going to make it a bit zaney ?

Gin Community Shout Out

• A lot has been happening this week.
• Mermaid - I forgot to mention last week that Mermaid gin has a range of organic clothing produced by Teemill, which is the same company that I am using to bring out my signature range of clothes very soon
• Stillgardendistillery - been loving the montage of crazy footage that they have been putting out. Would love to get them on the podcast just to explain what an experimental distillery does.
• The Gower Gin Company - close to my heart because I was born and brought up in the Gower for the first 4 years of my life. They are also looking for Sloe pickers in the local area. See their Facebook page for more details. They are number 1 for innovation this week as they have started flat packing their gins in 5cl bags which can be recycled. Get their 4 key gins in the pack for £14.95. Amazing value.
• Aberfalls announced recently that it can now deliver nationwide.
• Sunrise nursery produced a door mat which made me laugh Knock, knock it’s gin o’clock. Please hide all parcels from my husband.

Instagram Community Shout Out

• Instagram shoutout this week is to Netty from mothers_ruined_gin
• I really like your presentation of your posts especially the one on Honeybee gin with the yellow flower. Plus you paired it with Mediterranean tonic which would totally be my serve too.
• I love the Elderflower and Lavender Collagin and the fact the post is completely purple.
• I liked your entry into the Gower gin company competion #gowerginpresents with Gower Almighty. I thought it was really inspired.
• You have 1 or 2 competitions at least which have been really well received and I know I have been tagged once of twice for your Collagin competition.
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• Keep up the good work and look forward to your next post.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers